Find your perfect pair of jeans with Lou’s 5 golden rules…
They are the piece of clothing that we wear the most but finding ones that really flatter you can be so tricky. The guidelines below should help you to find your perfect pair of jeans but it really is a case of trial and error – you’ll either find your perfect fit straight away or it’ll take you 20 goes… take all the time you need and try on as many pairs as you need in the comfort of our store; we’ve got jeans from Levi’s, Fransa, Joules, White Stuff, Part II, Noa Noa and St Tropez so there’s got to be a pair that’s just right for you! And don’t forget to claim 15% off all denim from Saturday 4th-11th May!
Lou’s Golden Rules to Buying Jeans:
1. Think small – how many times have you bought jeans only to find that they’re bagging in all the wrong places once you’ve worn them a few times? When it comes to jeans, the rule is to buy as small as you possibly dare because they will most certainly give after you’ve worn them. So, when you’re in the changing room, try sitting down, walk around a bit, and get a feel for how much the jeans might give. Look at the lycra content – if it’s more than 2%, that’s a lot of stretch so try the size down.
2. Keep it in proportion - let’s face it, very few of us have model figures – we come in all shapes and sizes, don’t we? Some of us may have a tiny waist but large hips, others may have small hips but larger thighs so finding the perfect fit can be tricky. Luckily, Levi’s curve ID range (top, above and below) was created to help us normal folk find our perfect pair of denims. The Levi’s jeans come in three shapes – bold curve, demi curve and slight curve, each designed after studying the body shapes of women. We stock all three shapes in different styles so come and ask us to help you work out which curve you are.
3. Look at the pockets - pockets can be a real help or hindrance when it comes to jeans. Be careful not to buy jeans with pockets placed at your weightiest point – if you’re bottom heavy or a bit hippy you don’t want pockets bringing even more attention to this area. If you’ve got a small behind, you can use pockets strategically to give you more shape.
4. Colour chart - as a general rule, darker colours are more slimming. That doesn’t mean however, that you need to stick with black and dark indigo. Coloured denim is everywhere this season (see our Coloured Denim feature), so have a bit of fun with some teal, deep mulberry or khaki jeans instead. Try to choose a shade that will go with the other clothes in your wardrobe (Great Plains super skinny jeans £50, below) and that way you’ll get much more wear out of them. Don’t think you can’t wear white either – most people can wear white jeans, and they look great with tunic tops in the summer if you’re trying to conceal certain areas!
5. Style it - skinny styles are still going strong and especially for summer they make a good choice because you can team them with tunic tops and cardigans. Straight cuts are making a real comeback and are a bit easier to wear, plus they are flattering for most people. If you’re big chested with a tiny waist then bootcut jeans will help to balance out your proportions. As it’s spring, you can also have fun with cropped jeans – the current trend is for 7/8ths that stop just above your ankle (Joules Perry jeans £49.95, below). If you’re buying cropped jeans just make sure they don’t cut off at your widest point – or try rolling them up to change the look.
Lou is our resident style guru who is often on hand to offer style advice to customers. She also runs Clobber Clinics for individual or group style consultations – just pop in and ask for more details.